#8 - Interview with Will Matthews, Professor of Culture at G Adventures
May 15, 2020: Today’s episode is a conversation with Will Matthews, the Professor of Culture at G Adventures. G Adventures is a travel company founded 30 years ago with the headquarters in Toronto but offices globally with 1000+ employees (full-time and part-time). From its 4.5 Glassdoor rating, to unusual titles (CEO stands for Chief Experience Officer used by G Adventures’ front-line tour guides), EQ focused interviews in ball pits, global leadership camps all over the world to educating employees how to read financial statements, G Adventures invests heavily into investing in people. In our chat, we explore a little about Will’s transition from IT to leading culture and the various tactics and lessons he’s experienced in leading G Adventures to invest in its people. This was a previously recorded interview in preparation for this podcast.